KTM Group Heads Back to EICMA With an Off-Road Surprise, a Husqvarna Preview and a New Job for GasGas
KTM returns to Milan on November 3–8 promising an off-road surprise, a Husqvarna model preview and a GasGas repositioned as the group's off-road entry point.
KTM Group is going back to the Milan show, and it's bringing the whole family. After a year away, KTM, Husqvarna and GasGas will all be at EICMA 2026, which Corse di Moto reports runs November 3–8 at the Rho exhibition centre near Milan. For dirt riders, the press release is short on model names and long on hints. That's exactly why it's worth reading closely.
What the group has actually said
Per the company's own announcement, as relayed by Speedweek, here's the confirmed part:
- KTM: Off-road is the focus of the stand, and the brand promises a "surprise from the off-road portfolio." The new EXC family is described as "on the verge of series production." KTM is also described as the off-road market leader, with roughly half its turnover coming from that side of the business.
- Husqvarna: The brand promises an "exclusive preview of new models" plus insight into its plans for 2027 and beyond, citing a commitment to innovation, design and technological progress. No specific models were named.
- GasGas: Chief Commercial Officer Stephan Reiff says the brand has "a clear direction." Its job is to be the group's entry point for off-road products.
- Road bikes, for context: the 690 Rally, a new-generation 790 Duke and the 1390 Super Duke GT (a 2027 model-year bike) are on the list, along with refinements to the 1390 Super Duke R.
What's speculation
Be careful here, because the commentary is running ahead of the facts. Both outlets float the idea that GasGas road bikes are unlikely to stay in the lineup, and that Husqvarna could show production bikes, concept studies, or both. Those are the writers' readings of the press release, not anything KTM or Husqvarna has said. Nobody has confirmed a model, a price or a date for any of it.
Why a rider should care
Strip away the Italian trade-show gloss and there are three real questions for anyone who rides an orange, white or red bike.
- What's the new EXC? The EXC line is KTM's enduro and trail workhorse. If a new generation is nearly ready for series production, that could reshape what trail and enduro riders are buying in 2027 and 2028. We won't know what "new" means until the covers come off.
- Where does GasGas fit? Calling it the entry point suggests a more approachable, likely lower-priced way into the group's off-road range. Whether that means new bikes, different pricing or just different marketing is still open.
- What is Husqvarna planning? The group went quiet on Husqvarna and GasGas through its restructuring, and CEO Gottfried Neumeister said in summer 2025 that any strategy would be built on market research. This is the first real sign of what that research produced.
The timing is also worth noting on the racing side. Just this week Husqvarna Mobility announced it will support multiple 250 teams for the 2027 SMX season on the FC 250. A brand that's actively backing teams and promising new models is a brand that isn't planning to fade out.
The honest take
Until November 3, treat everything beyond the press release as rumor. If you're shopping for a 2027 bike, don't hold your wallet hostage to a teaser, but if you're an EXC or Husqvarna rider eyeing a trade-in, it's worth waiting the few days for real details. We'll cover whatever actually gets announced once there are specs and prices to verify.
Tracking it in BraapTrax
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